The spotlight was on our Stars
This year’s spotlight was on our Stars – promising new varieties like the deep-red Rana, the hybrid Sirius, the compact Asta, and of course the surprising Glow-in-the-Dark Hydrangea. A playful nod to our previous April Fools' campaign, but this time it really glowed (with a little help from a UV lamp!). Also turning heads: Magical Edgy Green, the very first teller-type introduced under the Magical brand.
Naturally, our well-known lines Magical Hydrangea and Surfing Safari were proudly showcased too – with their signature blooms, eye-catching colours and strong market presence.
The atmosphere was energetic, the feedback enthusiastic, and ideas for the coming season are already in full bloom.
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