HOKO Breeding is proud to have joined Fleuroselect, the international organisation of breeders, young plant producers and distributors in the ornamental plant sector. For us as a developer of exclusive hydrangea varieties, this membership marks an important step towards broader collaboration, increased international visibility and the strengthening of quality and innovation within the industry.
Our first participation as a new member was immediately a memorable one: we attended the annual Fleuroselect Convention in Krakow where Matthieu Eveleens presented us. We look back on a perfectly organised event full of inspiration, expertise and connection. We sincerely thank Fleuroselect for the warm welcome and professional organisation.
As a breeder, Fleuroselect gives us access to a strong network, independent trials and recognition of new varieties, support in protecting our breeding work and opportunities for international promotion. We look forward to contributing as an active member to the future of the ornamental horticulture sector.
Let’s colour the horizon
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