Magical Hydrangea

Magical Hydrangea is a unique series of hydrangeas, known for its colour-shifting blooms and exceptionally long flowering time. The brand stands for vibrant colour and consistent quality, supported by eye-catching consumer campaigns. Especially during the peak season at retail level. Magical Hydrangea is grown with care and expertise by a select group of growers in Europe and the USA.

Premium quality

The production of Magical Hydrangea follows a carefully controlled process, carried out by selected growers. From the choice of the best cuttings and the raising of half-grown plants to the final flowering stage, every step is handled with precision and attention to detail. The result: a high-end product with guaranteed quality.

More information

Visit www.magicalhydrangea.com for details on the full range, care tips and marketing materials.

International brand development

In 2013, HOKO Breeding launched the brand concept Magical Hydrangea (Magical Four Seasons) for garden plants. We started with a recognisable pot and eye-catching label to ensure Magical would stand out clearly at retail. The key promise? A spectacular colour change and long-lasting performance, thanks to strong stems and firm flowers.

In 2017, the first indoor Magical hydrangeas followed. As the collection grew, so did the marketing — with a more professional approach and creative campaigns, including branded Piaggio vans, colour therapy themes and inspiring content for both consumers and retailers.

Magicalhydrangea.com

Premium brand

Because the plant delivers on its promise, Magical Hydrangea has since become a premium brand within the hydrangea category – and a recognised name in the international ornamental plant sector. And yes, we’re proud of that.